Meet the Leadership Team
The Senior Living Conversion Capital team brings together over 100 years of combined experience in real estate, finance, project development, and operations. Our leadership blends strategic vision, technical expertise, and an unwavering commitment to transforming underutilized properties into thriving senior living communities.
Chief Executive Officer
Aaron Rollins
Aaron Rollins is the Founder and CEO of Senior Living Conversion Capital and its affiliated companies. With over 40 years of experience in business, consulting, and finance, Aaron combines strategic vision with a deep understanding of the senior housing sector.
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His career began in finance in the early 1980s, where he quickly became one of the top five national producers within his first six months. He later led a loan brokerage firm specializing in complex commercial financing.
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Today, Aaron focuses on four key principles that define the firm’s success: hard work with integrity, identifying the right acquisitions, executing conversions and stabilization, and delivering profitable exits for investors.
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Under his leadership, Senior Living Conversion Capital continues to set the standard in senior housing development and value creation.
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Chief Operations Manager
Sonya Freeman
With over 30 years of operations management experience, Sonya Freeman is known for transforming low-performing properties into high-occupancy, high-performing assets. Her leadership drives increased NOI, strong cash flow, and consistent market-leading results.
Sonya’s expertise spans affordable and conventional housing, and her approach to senior living is rooted in strategic planning, team leadership, and operational excellence.
Her leasing and performance strategies have set new benchmarks for occupancy growth and revenue across multiple senior living communities.
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Awards & Certifications:
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2017 & 2018 Property Manager of the Year
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2020 “Cash Cow” Property of the Year
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2021 CSPire Manager of the Year
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Certified in Tax Credit Compliance & ARM Designation
Project Manager
Denise Ferguson
Denise Ferguson brings over 25 years of project management and environmental engineering experience to the Senior Living Conversion Capital team. As a licensed real estate agent and developer, she combines technical skill with a strategic eye for value creation.
Denise excels at evaluating property markets, guiding acquisitions, and overseeing development execution from start to finish. Her leadership ensures that every project aligns with financial, environmental, and community goals.
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Career Highlights:
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Licensed Realtor & Associate Broker in Alabama and Georgia
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Top 10 Producer, Keller Williams Metro North
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Master of Real Estate Development, Auburn University (Top 3 in cohort)
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Productivity Coach & Mentor to over 50 real estate professionals
Project Development Strategist
Dr. Frank Lassiter, Ph.D., RA
Dr. Frank Lassiter brings over 35 years of global experience in architectural design, structural engineering, and project development. His expertise has shaped major commercial and residential developments across the U.S., Caribbean, and Africa.
As a former professor at Southern University’s School of Engineering and Architecture and adjunct professor at LSU, Dr. Lassiter has mentored generations of architects and engineers.
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His project portfolio includes iconic developments such as the Sears Tower, John Hancock Tower, Union Square Hyatt House Hotel, and Water Tower Place in Chicago.
Dr. Lassiter holds multiple advanced degrees, including a Ph.D. in Architectural Engineering Technologies (Harvard Graduate School of Design / University of Florida Gulf States Program), underscoring his deep technical and visionary leadership.
Real Estate Acquisitions & Development
Davetta Ferguson
Denise Ferguson brings over 25 years of project management and environmental engineering experience to the Senior Living Conversion Capital team. As a licensed real estate agent and developer, she combines technical skill with a strategic eye for value creation.
Denise excels at evaluating property markets, guiding acquisitions, and overseeing development execution from start to finish. Her leadership ensures that every project aligns with financial, environmental, and community goals.
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Career Highlights:
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Licensed Realtor & Associate Broker in Alabama and Georgia
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Top 10 Producer, Keller Williams Metro North
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Master of Real Estate Development, Auburn University (Top 3 in cohort)
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Productivity Coach & Mentor to over 50 real estate professionals
Vice President
Sonya Bowman
Dr. Frank Lassiter brings over 35 years of global experience in architectural design, structural engineering, and project development. His expertise has shaped major commercial and residential developments across the U.S., Caribbean, and Africa.
As a former professor at Southern University’s School of Engineering and Architecture and adjunct professor at LSU, Dr. Lassiter has mentored generations of architects and engineers.
His project portfolio includes iconic developments such as the Sears Tower, John Hancock Tower, Union Square Hyatt House Hotel, and Water Tower Place in Chicago.
Dr. Lassiter holds multiple advanced degrees, including a Ph.D. in Architectural Engineering Technologies (Harvard Graduate School of Design / University of Florida Gulf States Program), underscoring his deep technical and visionary leadership.
Managing Director
Rita Johnson
Denise Ferguson brings over 25 years of project management and environmental engineering experience to the Senior Living Conversion Capital team. As a licensed real estate agent and developer, she combines technical skill with a strategic eye for value creation.
Denise excels at evaluating property markets, guiding acquisitions, and overseeing development execution from start to finish. Her leadership ensures that every project aligns with financial, environmental, and community goals.
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Career Highlights:
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Licensed Realtor & Associate Broker in Alabama and Georgia
-
Top 10 Producer, Keller Williams Metro North
-
Master of Real Estate Development, Auburn University (Top 3 in cohort)
-
Productivity Coach & Mentor to over 50 real estate professionals